May 14, 2020
It’s getting more imperative with each passing day that you get up to speed with modern best practices, empower your workforce with tools they can use anywhere, and connect with your customers in the ways they’ve come to expect from big brands.
For half a century – arguably since the 1950s and definitely by the 1970s – the world has been on a trajectory towards Digital Transformation. More and more of our day-to-day activities have been impacted by what’s become commonly known as the Information Age.
Digital technology is now being used to solve an ever-expanding variety of problems, or change (and usually enhance) traditional ways of getting things done. Some have called this the Digital Revolution, or the 3rd Industrial Revolution (the second was a phase of standardization and adoption of new non-digital technologies).
We can quibble about terms and timelines ad infinitum though, and I’m not really interested in talking about that. What concerns me in this article is that it’s more important than ever that you get your business up to speed.
Can your business afford to miss out on the COVID-19 E-Commerce spike?
Some will argue that this will change once the crisis is over and people go back to their normal patterns, but will it? People are establishing new habits in response to the crisis, and once they’re established, habits stick. That’s kind of the nature of habits.
We don’t know what will happen, but some experts predict this is the beginning of a cycle of lockdowns that might recur intermittently for several years – or even become the new normal.
Analogous to the Agricultural Revolution and Industrial Revolution, the Digital Revolution marked the beginning of the Information Age.
This isn’t going away anytime soon.
At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.
— John Chambers, Cisco System
Digital Transformation isn’t optional, it’s mission-critical. Even before COVID-19, businesses that were failing to transition were starting to fail.
Digital Transformation is more than just using computers and the internet; it’s using them in a way that increases your business’ agility and resilience.
You might think of it as preparing for the future, but the fact is that it’s more like catching up with the present.
Viewing your website(s) as a necessary expense rather than as an investment that’s expected to produce a return is a critical misstep. Business owners often have a difficult time defining the role of their Website in their online presence and marketing. People often confess to feeling overwhelmed by technology, and rather than deal with the complexity, they settle for a site that’s less functional than a business card or a billboard.
Closed storefronts, a few parked cars, the odd piece of litter, someone walking their dog. Nothing to see here folks, move along.
Once the COVID-19 crisis passes, the world will have changed. The global jump in e-commerce isn’t just a blip, it’s the new normal. Its become more important than ever to position your business to continue whether or not face-to-face meetings are possible.
I’m uniquely qualified to dispense this advice because I’ve been working from home for over a decade, most of my clients have never met me in person, and even co-workers only see me up close a few times a year, if at all.
No matter what you do for a living, there are a few smart moves you can make to keep things moving during the COVID-19 pandemic.