Digital Transformation Strategy
Figure out your business strategy before you invest in anything. “I want to make an e-commerce store” is not a strategy.
How does that store fit in with your larger business goals and processes? Who’s going to maintain it? How will orders be fulfilled? How much will it cost to deploy? How much will it cost to maintain? How long will it take to enable? How will traffic be generated? What’s the marketing plan? How will I handle social media? What sales targets need to be hit in order to declare the site a success?
You know where you want to go. Now it’s time to figure out exactly how to get there.
That means figuring out all of the above, plus things like:
- how much of a learning curve am I willing to climb, and how fast?
- are my employees ready and able to embrace this change?
- what’s the learning curve for employees?
- how much will it cost to get everyone up to speed?
- how should we break the project down in order to keep within budget?
- what are the stages? what should we focus on first? second? third? etc.
- when is our target launch date?
- and more…
Digital Transformation on some level is absolutely necessary, but it needs to fit in with your overall business, be doable within your budget, and pay for itself. That last one is crucial – if it doesn’t pay off, it isn’t worth doing. What constitutes ROI is different depending on what you’re focusing on, so we need to define goals for each stage that make sense, and give a fast way of deciding whether or not a stage is successful.