SEO isn't magic
That said, there are tricks and tools you can use to make it seem just as amazing.
One good tool is a detailed SEO Report from Erentzen.com. With careful configuration based on your own knowledge of your business and your target keywords, our automated tools dive deep and compare the pages of your site to known best practices and the algorithmic peculiarities of search engines and social media sites.
SEO helps search engines give people what they want
Sure, there's an algorithm for everything, but that only helps if you can access tools that evaluate the right criteria. Some things are always changing, but the basics of what makes a page appealing and relevant are quantifiable and stay the same, since the algorithms are based on human behavior. Our proprietary in-house tools do aggregate research on multiple search engines to determine best practices.
Google, Bing, Yahoo and others aren't exactly forthcoming about the inner workings of their algorithms (trade secrets), but they are very good about providing tools to let you know roughly how a given page is evaluated. We can use those tools - along with a few tricks of our own to pull things together - to tell you how to make your site stand out from the crowd.
- Perform a full SEO health check on any website.
- Highlight mistakes that may affect your rankings.
- Identify advertising opportunities by highlighting keywords you should target for low-cost, effective ads.
This is a great product to pair with our "done for you" SEO Optimization (actually, you can't buy an optimization without it).