2021... Last Chance to Consider Digital Transformation of Your Business?

Short Answer:  Maybe.

It's getting more imperative with each passing day that you get up to speed with modern best practices. 

Empower your workforce with tools they can use anywhere, and connect with your customers in the ways they've come to expect from big brands.

For half a century - arguably since the 1950s and definitely by the 1970s - the world has been on a trajectory towards Digital Transformation. 

More and more of our day-to-day activities have been impacted by what's become commonly known as the Information Age.

Digital technology is now being used to solve an ever-expanding variety of problems, or change (and usually enhance) traditional ways of getting things done. 

Some have called this the Digital Revolution, or the 3rd Industrial Revolution (the second was a phase of standardization and adoption of new non-digital technologies).

We can quibble about terms and timelines ad infinitum though, and I'm not really interested in talking about that. 

What concerns me in this article is that it's more important than ever that you get your business up to speed.
Business Information Communication  - TheDigitalArtist / Pixabay
Can your business afford to miss out on the COVID-19 E-Commerce spike?
Business Information Communication  - TheDigitalArtist / Pixabay

Analogous to the Agricultural Revolution and Industrial Revolution, the Digital Revolution marked the beginning of the Information Age.

The worldwide crisis brought on by the COVID-19 pandemic has made it crucial that businesses find ways to operate without requiring in-person transactions. 

In some estimates, consumer use of e-commerce has grown by up to 30% since March 2020, and is continuing on an upward trajectory.

Some will argue that this will change once the crisis is over and people go back to their normal patterns, but will it? 

People are establishing new habits in response to the crisis, and once they're established, habits stick. 

That's kind of the nature of habits.

We don't know what will happen, but some experts predict this is the beginning of a cycle of lockdowns. 

They might recur intermittently for several years - or even become the new normal.

This isn't going away anytime soon.

At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.
John Chambers, Cisco Systems

Digital Transformation isn't optional, it's mission-critical. 

Even before COVID-19, businesses that were failing to transition were starting to fail.

Digital Transformation is more than just using computers and the internet.

It's using them in a way that increases your business' agility and resilience.

You might think of it as preparing for the future, but the fact is that it's more like catching up with the present.

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