fbpx
Darryl Erentzen
A lot of people - even companies - that provide technical services find themselves in the unfortunate position of being viewed as "the techs" and ignored when discussion turns to policy, marketing, or other topics relating to business management and strategy - the domain of consultants. This can be the case whether the tech is a twenty-something fresh out of school, or someone who's been in the industry for decades. It's difficult to change people's perception once you've been slotted into a role. Far better to set expectations at the beginning of a relationship than try to change mid-stride.
Darryl Erentzen
I should have known better, but I was hit with a wave of panic when the government announced the beginning of the corona virus lock down. I thought that might be it for my business. How would I get new clients? What about the meetings I had already scheduled? What if everybody stopped spending? Even in a digital business it's sometimes difficult to see past traditional expectations.To my eternal relief, I learned better.
Darryl Erentzen
Viewing your website(s) as a necessary expense rather than as an investment that's expected to produce a return is a critical misstep. Business owners often have a difficult time defining the role of their Website in their online presence and marketing. People often confess to feeling overwhelmed by technology, and rather than deal with the complexity, they settle for a site that's less functional than a business card or a billboard.
Darryl Erentzen
Closed storefronts, a few parked cars, the odd piece of litter, someone walking their dog. Nothing to see here folks, move along.Once the COVID-19 crisis passes, the world will have changed. The global jump in e-commerce isn't just a blip, it's the new normal. Its become more important than ever to position your business to continue whether or not face-to-face meetings are possible.
Darryl Erentzen
Short Answer: Yes. It's getting more imperative with each passing day that you get up to speed with modern best practices, empower your workforce with tools they can use anywhere, and connect with your customers in the ways they've come to expect from big brands.
Darryl Erentzen
I’m uniquely qualified to dispense this advice because I’ve been working from home for over a decade, most of my clients have never met me in person, and even co-workers only see me up close a few times a year, if at all.No matter what you do for a living, there are a few smart moves you can make to keep things moving during the COVID-19 pandemic.